Manufacturing companies play a significant role in the worldwide economy. In fact, in the last quarter of 2022, the manufacturing industry was responsible for almost 10% of the UK's total economic input.
Despite this importance, some manufacturing businesses still rely on old-fashioned website designs and tactics. But a site like this could harm your business.
Internet-savvy customers expect more from the sites they visit. You won't catch your target audience's interest or build trust if you have an unremarkable or, worse, poorly designed site.
Around 63% of shopping journeys now start online. Therefore, your website is likely to be where potential customers get their first impression and have their first interaction with your company.
Your website must be well-designed to capture customers. Otherwise, you risk losing them to your competitors. Your audience will leave your website if it's slow, looks unprofessional, or doesn't quickly provide your audience with the information they need.
High-quality, well-thought-out web design will ensure your site has the look and functionality required to stand out in today's competitive market.
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The process of developing and designing websites involves various technical, aesthetic, structural, and usability elements.
Constructing a user-friendly and visually beautiful website that serves its target audience's demands can entail the use of various tools, technologies, and programming languages.
There are a few significant distinctions between building websites for manufacturing organisations and other enterprises. Complex products or services offered by manufacturing organisations sometimes necessitate a more sophisticated approach to site design.
A good manufacturing company website generally includes brief and clear descriptions, product specs, and prices. The website must be able to exhibit the numerous goods and services in a way that is simple to comprehend and browse.
Moreover, manufacturing websites often require functions like interactive tools and e-commerce capability. These aspects must be practical, intuitive, and user-friendly.
Technical documents, including CAD drawings, product manuals, and safety data sheets, may also need to be included on manufacturing websites. These papers must be readily available and arranged so users can quickly locate them.
Manufacturing company web design must strike a careful balance between technical knowledge, usability, and aesthetics.
At Web Choice, we follow an effective web design strategy to help manufacturing companies get more from their website.
Excellent web design combines various elements. Of course, following the correct steps, as outlined above, will put you on the path to success.
However, this may still leave you feeling a little lost on which design elements will be most crucial for transforming your business's site. To better understand what you'll need to include in your website and what to discuss with designers, we've listed some of the most important aspects involved in the best web design for manufacturing companies.
Research is the first step in planning any website. In particular, you must research your target audience. The better you understand them, the more effective your website will be.
Your audience should always be at the heart of your design. Whether you are considering how to style the site, what pages or structure to follow, or what copy to include, you'll need to think of your potential customers.
As much as your website is part of your manufacturing business, it is also the platform through which most of your customers will interact with your company. Understanding what's most important to them and what makes them stay on and, eventually, choose a site will help you make better decisions.
You may want to consider conducting surveys or analysing customer data to better understand what drives your target audience. And make sure you discuss these details if you are working with a professional web design company. They will work with you to plan, design, and develop your site based on your customer's needs and your goals.
Website usability is a broad but undeniably critical component of website design. Unfortunately, many manufacturing companies don't prioritise this as they should.
Websites must be easy to use. Potential customers should be able to quickly browse and access the information, products, and services they desire.
Some elements that make a website usable include making your site navigable. You'll want to separate your site into relevant pages so users don't have to scroll through everything to find what they want.
You'll also need to ensure your website copy (text) is easy-to-read and informative. Simple, clear content can help make customers' journeys as smooth as possible.
Some elements that fewer companies consider include page load speeds and mobile optimisation.
Websites that haven't been optimised for mobiles may not load properly, cutting off parts of the site or making certain features unusable. Over 50% of global web traffic comes from mobile devices. With so many people using their smartphones for more and more tasks, your website must be mobile-friendly, or you risk losing customers to a competitor that is.
Furthermore, did you know bounce rates increase by 32% from 1 to 3 seconds? Essentially, the slower your page loads, the more likely people will abandon your site. Ideally, manufacturing companies should have a website that loads within 2 seconds. This reduces the risk of customers leaving your site for a competitor's.
Website usability can be tricky to tackle because it encompasses many different elements. But practice makes perfect. Professional web design companies like Web Choice can ensure that your site is easy to use, resulting in reduced bounce rates, longer user visits, and increased conversions.
Website structure is closely tied to usability. It involves how information is organised and connected. It is typically separated into different pages and may be further divided into relevant sub-categories.
Typically, internal links are also used to improve interconnectivity and user journey. Thoughtful use of these links can also help to increase how long potential customers stay on your site, helping them find the information they want and boosting conversions. Generally, Web Choice recommends manufacturing companies include at least the following pages:
Our team can help you decide which pages should be included on your site and how they should be organised according to your goals and customer needs.
The best manufacturing websites have excellent media and content.
Your content should be well-written and easily digestible. This includes structuring information so the most important details are more visible and dividing content into small, skimmable chunks.
It's also critical that you avoid using too much industry-specific jargon. This can alienate an audience unfamiliar with these technical terms, so it's best to use easily understandable language. Of course, you should use relevant manufacturing terms when applicable, explaining them as necessary to keep things clear for your target audience.
It is also worth using images, videos, animations, or graphics around your site. Media like these help break up potentially heavy text sections and allow you to communicate more information faster.
High-quality and well-placed content and media will enhance the user experience, allowing you to showcase your brand and products and clarify information as needed.
While there are many design elements to consider, the overall aesthetics is likely the one that comes to mind first. A visually pleasing site isn't enough to make your site good, but unfortunately, an unattractive site is enough to drive potential customers away from your business.
Firstly, a website's aesthetics can be subjective, so there's room to express the unique appeal of your company. However, you will need something relatively professional. This doesn't mean it has to be dull, but you must consider the impression you want to give your customers. For many, your site will be their first experience with your company. A well-tailored aesthetic will help you build trust once someone lands on your site.
It is also your opportunity to create a cohesive image of your business. Professional frontend web designers, like those at Web Choice, will help you build your website aesthetics around your branding and logo. This can significantly improve brand recognition, ensuring potential customers can recognise your company no matter where they see you (virtually or in real life).
While most web design elements focus on your site's interior, it's also critical to consider visibility. A beautifully designed, easy-to-use website is ultimately pointless if no one sees or visits it. One way to further increase traffic, visitors, and conversions is by making your site more visible, for instance, via search engine optimisation (SEO).
SEO for manufacturing companies can make your site more visible to the right people who are already searching for solutions and products you provide.
It is certainly possible to design and build your own manufacturing website. With the help of various website-building tools, web design is within reach of most people.
However, just because you can, it doesn't always mean you should. Consider that, even with the help of tools (like Squarespace or Wix), someone from your business will have to take time out of their regular tasks to tackle your website. While not necessarily a problem, it's certainly worth thinking about if this is the best use of their time and your resources.
Generally, website-building sites are easy to use. So almost anyone can hop on and create a reasonably visually pleasing and functional site. But what if something goes wrong? Or what if you need website features beyond the basics?
The truth is, building a world-class website is challenging (even with the help of modern tools). Website builders are best suited for smaller businesses, those requiring something basic, and those just getting started and needing something to tide them over.
If you're serious about growing your business and can afford to make the investment, it's worth consulting with a professional manufacturing web design company.
Web Choice specialists can take the weight off your back. They can help you realise unique site features you want and need, and even more than this, they can help create a website that offers a superior user experience and improves traffic and conversions.
Web Choice has years of experience helping various businesses, including manufacturing companies, create top-tier websites.
Our team of experts will work with you to build a tailored website according to your needs, goals, and audience.
Web Choice web design for manufacturing companies is:
If you want to create or re-design a website for your manufacturing company, don't hesitate to contact us.
Web Choice web design for manufacturing companies typically costs around £7,000 or more for a relatively straightforward, lead-generating site. Those manufacturing businesses that require a more complex and long-term web design solution usually spend closer to £10,000.
Hiring professional web designers is more expensive than using tools to build your own website. But it provides a more attractive, functional, and tailored site, which offers rewards like higher traffic and better conversion rates.
Contact Web Choice today to discuss your manufacturing company's web design options.
Professional web designer teams can build an entire manufacturing company website in around 2 months. The first month usually involves customising the core website, including the main pages, while the second is spent writing code, testing, and enhancing the website. Of course, particularly complex projects may take a little longer.
You can use website builder tools like Squarespace, Wix, or GoDaddy to create a basic manufacturing site.
You'll simply need to head to one of these platforms, make an account, and follow the instructions provided. You don't need to know how to code or be a tech expert to do this.
However, bear in mind that websites like this may not be able to support the various features you require. It may also take longer than expected, especially if you encounter any issues. If you have the resources and are looking for a website that's more than just a digital brochure, consider consulting with professionals who can create a custom web design for your manufacturing company.
