SEO for LMS companies can help more learners find your courses organically while simultaneously building perceptions of your brand's expertise and authority.
If you are a smaller LMS (learning management system) company, competing with household-name learning courses is challenging.
Breaking into the eLearning industry can feel impossible with so many competitors around. New businesses and courses launch daily, so how can you make sure your LMS company stands out from the crowd?
Even if you run adverts, people who have never heard of your company aren't likely to trust you. And if they don't trust you, they won't be convinced to study with you.
Here is where SEO comes in. With search engine optimisation, you can build visibility so that people become familiar with your business and service. Moreover, you can increase trust in your company's expertise and authority, for instance, by posting relevant content on education topics in your area.
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"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."
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"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."
"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."
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SEO, meaning search engine optimisation, is a variety of practices dedicated to making your website more visible to potential customers.
These practices range from targeting relevant keywords to publishing high-quality content, building links, and adjusting technical elements to make it easier for search engine bots to crawl and index your site.
If you want more people to find your website, you must rank higher on SERPs (search engine results pages). The simple fact is that most people don't look past the first page of results. Just 0.63% of users click on results found on the second page of results, and even fewer look at, much less visit, websites that appear on the third page or beyond.
In addition, recent estimates suggest that as many as 68% of online journeys begin as organic searches. Most people start their online journeys on search engines, whether looking for a product, business, or general information.
So, if you want more people to learn about your business, you'll need to find ways to rank on the first page of search engine results.
There are still misconceptions that SEO involves dubious tricks that rocket certain pages to the first page of results. However, this is not true.
Search engines have developed and learnt rapidly. Today, they reward useful and user-friendly content matching search intent and the problems people hope to solve.
While optimising for keywords isn't the only important step of SEO for LMS companies, it is still critical.
First, you'll need to find your keywords. You'll want to target a range of high and lower-volume terms. While lower-volume keywords have fewer people searching for them, they tend to be easier to rank for and can help you start to grow brand awareness and authority.
When deciding which keywords to target, consider the intent behind them. To rank well, you'll need to understand and write according to what your target audience is seeking. This process will also help you split terms into buyer and informational funnels, allowing you to write more appropriate and captivating content.
When selecting and planning how to use keywords, you must remember that user experience is at the heart of modern SEO practices. Search engines filter websites and rank them according to which pieces best fit their users' needs.
Therefore, you mustn't overstuff your pages with keywords since this will make content less readable. Instead, you'll need to strategically place keywords and use them in line with user purpose.
Content is critical to SEO. It allows you to optimise for more keywords and add more value to your potential audience.
By creating high-quality, easy-to-read, and engaging content, you'll be able to rank organically for various relevant keywords, meaning more people will see your website. This content should be separate and distinct from what's offered in your courses.
Using topic clusters is an excellent way to roll out a content strategy. You can plan your content around central topics and sub-topics with topic clusters. This will allow you to hit more relevant target keywords in a logical way that is helpful for your target audience.
Additionally, if one piece does well, it will help to improve the rankings of the other content in your topic clusters by showing search engines that you are an authority on the subject. This is crucial since Google ranks sites using E-A-T (expertise, authority, and trustworthiness) quality guidelines.
We also recommend creating both on and off-page content, for instance, posts on your website blog and guest posts on your social media pages or related third-party sites.
Whether posted to your own website or elsewhere, your LMS SEO content should include relevant keywords as well as synonyms or alternate phrasing of terms. Using these terms will help more of your audience find your content and the answers they are seeking, further boosting your company's visibility and reputation.
When talking about optimising an LMS site for search engines, the role of backlinks should not be underestimated.
Backlinks, which sit on other web pages and connect back to your page, are essential for your website's domain rating and driving more traffic.
As we know, search engines like Google rank pages according to their E-A-T quality guidelines. One of the ways in which Google bots determine a site's expertise, authority, and trustworthiness is through its domain rating. This rating can be improved by gaining backlinks. Backlinks, while often challenging to get, prove to Google that other sites view you as a reliable source of information.
Often, SEO strategists focus heavily on building backlinks. However, it is also important that you enhance your internal linking strategy too. Links between your various pages are vital for improving the user experience, allowing them to quickly locate the information they need.
A well-implemented internal linking strategy will encourage users to stay on your site. And search engines tend to view websites with longer stay times as more valuable, meaning a higher SERP ranking, better visibility and more potential traffic.
For many LMS companies, the world of technical SEO is confusing and filled with unfamiliar terms. However, any SEO specialist will tell you that these elements are essential.
Technical SEO helps search engine bots crawl and index your site. Essentially, they make information more understandable so bots can rank you for relevant search terms and queries.
Some essential technical SEO elements on your LMS site include creating a sitemap, checking for broken links, ensuring you have no duplicate content, and updating meta titles and descriptions.
Your site must also be responsive, mobile-friendly, and fast loading. Over half of all web traffic now comes from mobile devices, and some desktop pages do not load correctly on mobiles. Making sure your website is mobile-friendly is an easy way to enhance all user experiences.
People also expect pages to load quickly. If yours doesn't, potential customers may leave your site and head to competitors before they get a chance to read your content or learn about your company and courses.
SEO specialists like those at Web Choice can improve your website's technical SEO elements for search engine bots and people.
As with any competitive field, especially those where trust is critical, LMS websites must remain up-to-date and on-trend.
Web Choice recommends analysing your website before and after implementing your SEO strategy to gain insights into where your campaign is succeeding and where improvements can be made.
You will also be better able to satisfy users and Google bots. Regular reviews and updates will keep your content correct and help your site continue to rank over its competitors.
You'll need a well-thought-out, attractive, and user-friendly website if you want your search engine optimisation campaign to result in more sustained traffic and course sales. SEO tactics aim to help more people land on your page, but people will only stay or convert to customers if you're website is well-designed.
You'll need to ensure all vital information is easy to find. We suggest including pages with details on your courses, like what's covered, certifications, and pricing. Some businesses avoid providing this information as they are concerned about putting potential customers off if, for instance, prices are too high. However, you'll lose more of your audience if you hide these details. In fact, providing such information is an excellent way to pre-qualify your audience before they reach the buying stage.
Of course, your site must also be able to support your systems. In particular, classes should be easy to access and use and fast-loading to avoid potential frustration.
Web Choice also offers bespoke web design and web development services, so you can be confident that your site will support and convert more visitors.
People want to see that they can trust you. The best way to prove that your LMS company is worth using is to show reviews from previous customers.
People trust people. You can say that your courses are amazing as much as you want, but, ultimately, people won't believe this anywhere near as much as they'll trust other customers. Google reviews can also improve your site's SEO rankings as they signal that your business is authoritative and trustworthy.
Technically, you can implement an SEO campaign alone. However, this process is time-consuming and challenging, especially for those without experience.
With Web Choice on your side, you can concentrate on developing your LMS company while our specialists handle everything SEO-related. We will ensure you have an SEO plan tailored to your industry, business, and specific goals.
Web Choice's in-house experts will manage every detail of your campaign, from providing an accurate SEO analysis to building your strategy from scratch, reviewing it, updating it, and constantly improving it.
Contact us today if you are interested in how SEO could help your LMS company.
Typically, LMS companies opt for high-velocity SEO strategies, which cost around £4,000 ($5,000) with Web Choice. Of course, you can adjust your plan to better suit your budget and goals. For instance, we have simpler plans for smaller businesses and local SEO starting at just £1,500 ($1,800).
Don't hesitate to Contact Web Choice for more details and advice on pricing for LMS SEO strategies.
Search engine optimisation strategies tend to take a little while to produce results. Typically, you will notice your campaign's impact after about 6 months.
We understand that half a year is a long time to wait for ROI (return on investment). Therefore, Web Choice SEO for LMS companies involves a variety of short, medium, and long-term strategies. Our tactics help ensure you start seeing growth in visibility and traffic as soon as possible.
