SaaS applications have become increasingly popular over the last decade and have largely replaced licensed applications for B2B and B2C operations. Some estimates suggest that as many as 99% of businesses use one or more SaaS solutions.
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SaaS stands for software as a service. SaaS applications have largely taken over from one-time licensed products. The SaaS model is preferred by consumers, organisations, and businessesof all sizes.Software applications tend to be far more affordable and scalable, often offering access to their service for a monthly subscription rather than a one-off (and often much more expensive) payment.
SaaS is used in many industries around the world. In fact, the global revenue for these cloud-based services was already over $410 billion in 2021.
Increasingly, businesses are setting aside specific and increasingly large budgets to spend on SaaS applications. With such estimations surrounding the SaaS market, it is no wonder that more and more companies are interested in developing SaaS applications of their own. As a result, the potential for these apps continues to expand, as do opportunities for businesses developing them.
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Traditional software models saw businesses selling lifetime
licenses to other companies and consumers. Typically, this
model meant that users paid a much higher price for the software.
It also tended to
mean that users needed to physically download
updates and usually tied the software to specific devices. If you
downloaded the software onto one computer, you couldn't
access it on another device without
downloading it there.
Unlike traditional software, which exists on a local device, SaaS data and tools are hosted on servers. Generally, you can use a SaaS application from any number of devices so long as you
have the necessary login details. Some SaaS models require users to purchase a premium subscription package if they want multiple users or devices to access the SaaS application simultaneously. For instance, streaming
services like Netflix or Spotify have single-user or family subscription options. Another difference between traditional software and SaaS models is the mode of purchase. Standard software usually requires users to
make one significant payment. In contrast, SaaS applications often operate on a subscription basis where users can pay for the service monthly and cancel at any time if they feel the service is not suitable for their
needs or are not using it.
There are various reasons why SaaS applications have taken over as one of the most popular software developments and why they have become so widely used in so many different industries. One of the significant benefits of hosting an application on a server is that the cloud network system lowers the risk of an application going offline. Even if one server goes down, the cloud network should keep the SaaS application running without issue. Users, whether businesses or consumers want reliability. This is something that cloud-based servers can often provide. While users once had to wait months or even a full year for updates, that is not the case with SaaS applications. Instead, web apps automatically and regularly update, so users always have the latest version, without needing to be aware of what updates are due and when. However, those using SaaS on a desktop or mobile device still need to download and schedule updates manually.
SaaS also allows users to log in from anywhere. Login details are all you need to be able to access SaaS (software as a service) programs from anywhere. As a result, users often don't have to download a specific program onto their local device and can instead access the tools and services they need via an internet connection. If a user wants to download a SaaS app, they only need an internet connection. A SaaS app can be downloaded on any device, accessed with a user's regular login details, and there is no need to pay additional fees for the download. SaaS applications can usually be scaled with relative ease. Users will often only need to upgrade their membership or subscription to a package that better needs their growing needs or users.
It is no wonder that so many people and businesses are choosing to use SaaS applications when they offer such a variety of advantages, particularly over traditional software licensing methods. And it is not just the user that SaaS applications can benefit. Those launching a SaaS web development also stand to benefit significantly.
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The potential of rolling out a SaaS application is significant because the market demand is growing. Businesses that focus on launching and improving SaaS applications have a vast sea of users to whom they could appeal.
SaaS applications are also great because they provide a more regular, reliable, and long-lasting income stream. In addition, unlike traditional software programs that often demand an expensive one-off payment, most SaaS developments rely on subscriptions.
Subscriptions are not only great because they provide businesses with consistent earnings. The affordability of monthly subscriptions both positively impacts users and businesses because lower prices make products more accessible.
A user interested in a particular service may not try it out if the price is too high. For instance, when Photoshop sold lifetime licenses to access their program for around $700, this price alienated potentially interested customers. Likewise, students, hobbyists, and those entering the field would unlikely be willing or able to access a product with this high price point.
And it is not just single users that lower monthly subscription pricing models attract. It is also smaller businesses. Companies, especially those starting out, tend to have limited budgets. As a result, high one-off payment licensing models would not be accessible to these businesses.
Tiered subscription models simultaneously allow smaller businesses to try SaaS applications while giving them the potential to scale. For example, a company may start with a free or basic subscription and later choose to upgrade its membership to meet its growing needs.
There are 6 core steps to launching a SaaS app.
Before building a SaaS app, you must plan your development carefully. First, you’ll need to know your target audience and conduct thorough market research. Once you learn more about your SaaS model’s market, you can better define your application’s purpose and main features.
The discovery phase provides an opportunity to structure development plans and produce guides that will help ensure you get the app you desire. These documents will usually include:
Outline of requirements. The outline should cover general aims, features, and the expected scope of work. You should also spend time outlining the technical specifications your app requires.
Risk assessment. Consider what risks you are likely to face and how your developers can reduce or mitigate these.
Features. You'll need to discuss what features you want on your SaaS platform and how and how long these features will take to implement.
Expected costs. All projects need a budget. It is vital that you allocate how much of your budget is to be spent on which areas of development.
Part of the appeal of SaaS applications is their user-friendly design. As part of the design process, you should focus on UI (user interface) and UX (user experience) and how you can design these to better meet your audience's needs. Many SaaS applications are used across different devices, so you will likely want to spend some time ensuring your app works on various devices.
No software development is complete without testing. Components and the application as a whole should be tested to ensure that everything works. This stage allows developers to fix any errors before the application is launched.
Most SaaS developers will initially launch a more basic version of their application to a smaller group for testing and feedback. Following this, developers can work on ironing out any issues and begin developing new features that users want to see.
If you choose to use this iterative approach, as many startup businesses do, you will need to make the initial SaaS available to end-users at large. This step is known as deployment and usually involves developers preparing to merge codebases and write any additional code needed.
The final step of the SaaS model is actually an ongoing one. Once a SaaS app has been released, developers must monitor and maintain it. This process could involve fixing bugs and making improvements to enhance user experiences and app functionality.
SaaS is a widely used and favoured model in many B2B and B2C industries. However, the SaaS model does not work for everyone. It is better suited to specific industries, and businesses must consider whether a SaaS app suits the needs of their users or not.
These cloud-based applications are often complex and feature inventory, customer relationship management, and accounting software that can optimise and even automate operations.
The pandemic saw collaboration applications developing and expanding fast. From 2019 to 2020, there was a 322% rise in these types of apps, with businesses continuing to employ tools like zoom and Google Workspaces.
With businesses adapting to more remote work styles, SaaS applications like Trello have developed to help businesses and employees manage everyday processes.
Tools, from social media scheduling to analytics, have been adapted to help businesses streamline marketing.
Netflix, for movies and shows, and Spotify, for music, are among the best-known streaming services for consumers.
Online learning apps like Duolingo feature free and premium versions of their subscription plans, while Coursera provides access to their entire library on a monthly payment plan.
There are several different pricing systems commonly used by SaaS applications. There is no right or wrong option for pricing, but it can help check competitors' pricing to see what others are using.
Many SaaS applications offer a free and premium version of their software. Typically, users can access a core set of features with the free version of the app and must pay more if they want to use the extra or premium features. Remarkably, businesses that don’t request credit card information during sign-ups are twice as likely to generate paying customers.
Other SaaS applications charge a pay-as-you-go rate where customers pay more for additional services. For example, a company may pay depending on the number of invoices a SaaS app generates.
Like the pay-per-feature model, tiered pricing charges customers more for the use of additional features. However, tiered systems tend to base their pricing and feature availability on different packages. So Hubspot, for instance, sells starter, professional, and enterprise packages.
Large scale B2B and B2C platform that connects carers to care homes. 9 different types of user accounts. SaaS platform includes messaging system, job posting, shift updates, notifications, payments and more.
This SaaS web application connects buyers to real estate agents. They can view homes with 3D tours directly through the platform. Every real estate company has their own login on the SaaS web development - fully branded, so they can update home listings, contact buyers, amend properties and more.
Our SaaS web development typically starts at £15k. We'd typically discuss your goals and requirements in detail then if we agree there's a fit - work on an assessment and tailored plan, approach and pricing for your project.
The costs of building and maintaining a SaaS application can vary greatly depending on the location of the developers. Hourly wages for developers tend to be highest in the US and lowest in Asia. Europe offers a middle ground between price and quality.
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Our SaaS web development for B2B and B2C tends to start around £15k.
The timeline can be anywhere from 2-3 months for simple projects to 6 months + for complex builds.
Book a call with our team to speak to a specialist and we can provide recommendations for your project.
Yes we have worked on a bunch of B2B and B2C web applications over the years.
Typically, yes. We work with a range of experts on our team so after discussing your goals and make sound recommendations on what programming language makes sense to hit your goals.
