The software as a service (SaaS) market is expanding rapidly with no signs of slowing. SaaS applications allow users to access the product and connect via the internet. They usually use cloud-based technology to store information and provide the desired service.
Businesses and individual consumers increasingly depend on SaaS applications to help things run smoothly. Already, the SaaS industry is worth approximately $195 billion. In particular, the use of SaaS applications within businesses of all sizes has increased by more than 50%.
SaaS has already infiltrated countless industries, including retail, hospitality, health, and professional services. The list of functions that software applications offer is as numerous as the sectors utilising them. A quick search will reveal a world of possibilities, with SaaS applications available for everything from financial management to resource planning, customer relationship management, and so much more. And experts predict this list will keep extending.
More and more entrepreneurs are seizing their chances and creating practical SaaS applications to solve modern issues. This exponential growth of the SaaS market simultaneously represents abundant opportunities and ever-increasing competition.
Unsurprisingly, Saas marketing is needed to help businesses reach more potential customers. So it's time to take control, whether you plan to launch a new SaaS application or are looking for ways to grow your existing customer base.
Web Choice has years of experience creating effective marketing campaigns for SaaS businesses. Our team works together to build and tailor a data-driven SaaS marketing strategy that works fluidly across marketing channels.
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SaaS marketing covers a variety of activities with the aim of promoting and selling software as a service. Generally, SaaS marketing takes place mostly over digital channels.
While the foundational goals of marketing and SaaS marketing are the same (to increase sales), the specifics vary. SaaS marketing usually focuses on raising awareness of your application, acquiring leads, and improving customer retention.
The first part of establishing any marketing campaign is understanding the target audience, their pain points, and how your software will help resolve them. SaaS applications are usually designed for a specific problem and must appeal to a niche audience.
It rarely makes sense for SaaS businesses to use traditional, mass marketing methods that target everyone because they won't necessarily reach the right people. This results in poor conversion rates and wasted time and money.
And it's not just who to target that changes with software as a service. Most companies aim to improve customer retention, especially since customer acquisition is more expensive. But, this is especially true of SaaS businesses that frequently follow a subscription-based model and must re-target and convert existing customers.
A specialist SaaS marketing company, like Web Choice, will help you appeal to your target customers and campaign to re-capture and develop the interest of existing customers.
The right SaaS marketing company will also assist in creating marketing strategies and materials that effectively communicate the true value of your application.
When it comes to SaaS, some businesses get lost trying to show their application's many fantastic features. This is often more challenging for software compared to better-known, physical products. Therefore, your marketing materials (and website) must focus on your value proposition, especially what problem your application solves.
Typically, SaaS marketing companies will offer a variety of digital marketing specialities.
SaaS marketing is not a one-size-fits-all solution. For instance, some businesses benefit significantly from social media marketing. In contrast, for others whose customers are less avid social media users, this may be a less critical part of their marketing efforts.
Choosing a marketing company that specialises in SaaS marketing, has experience with similar clients, and offers the type of marketing you need will ensure you get more from your campaign.
You should also consider hiring a company that can strike a balance between planning and adaptability. Ideally, they should be able to provide you with an idea of the methodology and strategies they will use to optimise your results. However, things won't always go to plan. You'll need a team accustomed to altering its strategy according to new information, data, and feedback.
You'll need a marketing company that can think on its feet. Strong communication skills and a willingness to listen and learn will be critical for overcoming the hurdles that appear in almost every SaaS marketing campaign at one point or another.
It's also vital to look for a SaaS marketing company that operates over multiple channels. In today's competitive market, you'll see the best results if you utilise various platforms, including social media, search engines, and ads. This will also ensure that you can re-connect with current and past customers.
Data should be at the heart of every marketing campaign. It will show you how effective different strategies are and where you and your marketing team can improve your results. The data collected can evolve not just your current marketing efforts but also future ones.
Today, people expect more personalisation at almost every step of their buying journey. A bland and generic approach to marketing is ineffective because it fails to appeal to the individual. Fortunately, modern marketing tactics have evolved to provide the customer-centric approach that is now required.
Personalisation positively impacts the user experience and helps foster a better customer-business relationship. In turn, this increases engagement, promotes a greater sense of loyalty, and improves conversion rates.
Web Choice provides top-notch SaaS marketing campaigns, including SEO, PPC, and social media marketing. You can rely on us to plan, create, tailor, run, and improve your marketing campaign.
Get better and sustained results with Web Choice's expert-run SaaS marketing campaigns. Contact us today to find out more.
SaaS marketing costs vary depending on the approach you take. For example, if you are pursuing multiple marketing channels, you are likely to spend more.
Web Choice custom web design projects usually cost around £7K. Our more aggressive SEO strategies and implementation usually run from around £5K a month, and our paid search management runs from around £1.5K monthly.
To get an accurate price estimate based on your SaaS marketing needs, don’t hesitate to contact us.
Web Choice’s first step for increasing SaaS revenue is to have a discovery call. This call allows us to better understand your business model, what you offer, your target market, average contract value, problems you solve, current marketing setup, key goals, and more.
This initial call helps us decide if we are the right company to help you.
If we aren’t the best fit for you, we’ll recommend another agency we think may be. If we are, the next step is usually a paid audit/assessment or agreeing on a monthly marketing plan to hit your revenue goals.
The most popular marketing channels we provide are web design, SEO, and paid search (PPC). Web design and development: Attracting, building trust with, qualifying and converting ideal clients into sales demos or consult requests.
SEO: Getting you to the top of Google organic search results pages where ideal clients are searching for your services or for solutions to the problems you fix. This helps provide evergreen, high-intent inbound leads for years to come.
Paid search (Google ads): Ensuring you’re top of Google search for high-intent buyers to fuel your sales pipeline.
We also offer social media marketing, which helps re-capture leads on alternative platforms. However, this marketing approach is less commonly selected, and you may find it’s not the most valuable tactic for your SaaS company.
Consult with the Web Choice experts to discuss your options and for help deciding which marketing channels will be the most rewarding for your business.
