Companies that combine development and operations disciplines are at the forefront of contemporary software development practices. By fusing and automating software development and IT operations, DevOps companies can shorten the software development cycle.
With the goal of automating repetitive work and promoting effective communication and collaboration between development and operations teams, DevOps companies enable quicker feedback loops for iterative and improvement-focused development.
Unsurprisingly, the demand for agile and effective software development methodologies has caused a rapid expansion of the DevOps industry. Already, the DevOps industry is worth over $5 million, and by 2026, this is expected to rocket to over $12 million.
Businesses across various sectors value DevOps for its ability to accelerate digital transformations and maintain a competitive edge in the current fast-paced world.
Competition exists in all areas, from pricing to usability, customer services, and features and functionalities. Startups that provide specialised solutions must compete with established businesses. As a result, DevOps organisations must constantly adapt to shifting client expectations if they wish to remain relevant and capture the attention of potential customers.
Amidst this competition, DevOps companies must find new ways to stand out. Since most customers begin their research and purchase journeys online, it makes sense for DevOps businesses to focus their efforts on digital marketing.
When it comes to marketing, SEO (search engine optimisation) is one of the most cost-efficient and overall effective methods of attracting new clients.
REQUEST A QUOTE
"I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."
"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."
"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."
"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."
"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."
"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."
"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."
"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
The goal of search engine optimisation (SEO) is to raise a website's position in the SERPs (search engine results pages).
You must rank highly for relevant keywords and inquiries if you want people to see and visit your website. Additionally, increasing rankings and organic traffic is becoming tougher as the DevOps industry grows and competition between businesses increases.
Few people are aware of the complexity of the search engine optimisation procedure. Many still believe that SEO involves quick hacks that will shoot website pages and content to the first page of search engines like Google and Bing. However, as search engines have developed and become more sophisticated, SEO tactics have grown alongside them.
Now, it's necessary to implement a variety of complementary strategies in order to produce desirable SEO results. Finding and using high search volume keywords is insufficient. You must also publish consistent, high-quality content, focus on realistic (perhaps longtail) keyword phrases, increase brand awareness, and enhance your website and domain rating.
People don't tend to look past the first page of search results. In fact, only 0.63% of users click on second-page results, and this percentage drops even further on later pages.
So, if you want more people to see and visit your DevOps company website, you must first optimise it for search engines. You can also boost conversion rates by improving your website according to search engine and user requirements. Naturally, the more people visiting your site and the better their experience, the higher your chances of making a sale.
In addition, most DevOps companies operate under a B2B (business-to-business) model. It's well documented that businesses take longer to purchase compared to individual consumers. This is partly because more people are involved in the decision-making process.
Given this longer sales timeframe, it's critical that each area of your website encourages visitors to stay on-site and that you use off-site methods to remind and re-attract visitors who have left. Search engine optimisation strategies can help with both of these things.
Considering the complexities of implementing a successful SEO strategy, some believe that adverts, including PPC (pay-per-click) ads on search engines, are a better way to go.
However, it's worth noting that increased traffic and conversions from paid adverts will vanish as soon as you stop investing. Additionally, ads are not always sufficient to foster sentiments of trust, which is crucial for companies operating in a sector as competitive as DevOps. Nonetheless, adverts are a worthwhile option and often work excellently in coordination with organic marketing tactics like search engine optimisation.
To summarise, a properly implemented SEO strategy has many advantages, including:
Although SEO can take some time to show results, it's still a valuable investment, especially for those looking to establish themselves in a field that is becoming more and more competitive.
SEO is not one tactic. Rather, it entails using several complementary techniques that, when combined, can enhance how well you rank for many relevant search terms.
You'll need to target a variety of on-page SEO, like content marketing, keyword optimisation, faster page load speeds, and mobile optimisation, and off-page SEO, like link-building, social media, and third-party content posts.
You must ensure you're employing the right strategies, whether you intend to conduct an SEO plan on your own or with the aid of experts.
Some of the top SEO tactics for DevOps companies are listed below.
Before you begin implementing your SEO strategies, you must first consider your top goals and plan your approach.
We find it helps to set SMART (specific, measurable, accurate, realistic, time-bound) goals. Doing this will ensure your efforts are consistently helping your DevOps business move towards these goals.
In addition, having clear aims, particularly ones that are SMART, will allow you to measure your achievements easily.
With these goals in mind, you can plan your SEO campaign. This plan should include details of the strategies you will use as well as when and how you will implement them. And as good as your initial plan may be, it's essential to know that you will likely need to adjust your plan according to the latest trends and data.
People tend to type in keywords, phrases, and questions when using search engines. You'll need to discover which terms are most searched (search volume), consider the difficulty of ranking (keyword competitiveness), and which have the most relevance to your DevOps company.
When beginning your optimisation strategy, it often helps to target less competitive keywords with a lower search volume initially. These are easier to rank for and can help increase your website's authority, meaning you'll have a better chance of ranking well for more competitive and higher volume terms later on.
You should also know that search engine algorithms are constantly developing. Today, results are more targeted around search intent. You can't just stuff your content with relevant keywords if you want to boost your rankings. Instead, you must think about their motivation and produce material that satisfies this. When choosing and using keywords, you must consider the questions and issues searchers want to address.
It is especially beneficial to create snippets that succinctly respond to common inquiries in your industry. Answering these questions is an effective way to ensure you'll appear on the first page of results, be seen by more people, and be viewed as a valuable resource by users and search engines.
An essential component of search engine optimisation is content. You'll draw in more customers if your material is well-written, simple to read, and current. It's also possible to precisely target terms (and search intent) if you are posting new content regularly, which will improve traffic and increase conversions.
Fresh and up-to-date content also heightens your authority within the DevOps industry. If your site is viewed as knowledgeable and reliable, it increases the likelihood that search engines will rank your website higher.
Subject clusters can be used to create a more robust DevOps content strategy. With this strategy, you may develop content around a subject or subtopic. This not only strengthens your image as a subject-matter expert, but if one of your pieces does well, it will increase the likelihood of your other content ranking well.
You must also consider where you are posting your content. First, of course, you should publish new material on your website, for instance, your business blog. But that's not the only place you should be posting.
You should also consider posting on third-party sites and social media to increase visibility and authority. SEO specialists like those at Web Choice can help you decide and publish content on relevant sites beyond your own website.
Links enhance the user experience by connecting to other sites and your pages and content. Strategically placed internal links help your audience quickly get the information they want. Meanwhile, backlinks, posted on other websites and linked back to your website, are undeniably crucial for search engine optimisation. However, backlinks are also challenging to build organically.
The long-term SEO strategy used by Web Choice includes writing content for external websites and cultivating connections to grow the number of backlinks naturally. By increasing backlinks, your site will be viewed as more reputable and authoritative. Since search engines seek to give consumers the most accurate and dependable information, they are more likely to show web pages that have a high domain rating, which is impacted by backlinks.
Search engines are getting smarter, and those hoping to rank well on results pages must be smarter too.
Technical SEO allows search engine bots to effectively crawl and index sites. In order to judge whether or not a page is useful and relevant for particular search queries, search engines must be able to evaluate its contents.
Functional internal links, meta tags, no duplicate content, structured data, and a sitemap are some important technical aspects that help search engines rank sites.
While your website needs to be aesthetically pleasing, well-organised, and easy to use, it must also be mobile-friendly and fast loading if you wish to rank well on search engines.
Over half of all global web traffic now originates from mobile devices, and people visit the web from all sorts of devices. Therefore, your website should be responsive and mobile-friendly to provide all users with a complete and uninterrupted experience, no matter what device they use. Additionally, modern web users value speed. No one wants to wait around for a website to load. Just a decade ago, the average load time was about 7 seconds, but today most desktop web pages load in 3 seconds or less and bounce rates (people leaving a website) increase for pages that don't load within 2 seconds. In fact, an Unbounce survey found that over 70% of people are less willing to buy from brands with slower pages.
Furthermore, on mobile, websites tend to load more slowly. So if you can lower your page load speeds on desktops and mobiles, people are likelier to stay on your website, meaning they are more likely to convert into paying customers.
Your DevOps website is where most customers will first meet your business. It must be well-structured and user-friendly to keep people on your site and for search engines to consider it a worthwhile resource for searchers.
As a company operating within the IT and software development industries, any flaws are bound to be harshly judged. Therefore, it's even more critical that your website looks and works seamlessly.
Search engine optimisation is challenging but well worth it. However, many companies, including DevOps businesses, don't have the time or staff to invest in creating and managing a successful SEO campaign. Fortunately, there is an alternative for these companies.
SEO specialists at Web Choice will take charge of your search engine optimisation strategy, ensuring you get the results you need. So even in sectors like DevOps, which are rapidly expanding and highly competitive, we can help your SEO campaign run smoothly.
We'll lift the burden, enabling you to concentrate on your business while we work to deliver your desired outcomes.
Please contact us to learn more about the best options for SEO for your DevOps business.
One of the most economical digital marketing tactics is SEO. Typically, a high-velocity SEO strategy with Web Choice will cost around £4,000 ($5,000) for DevOps companies.
Of course, if you require a more intricate or intensive SEO campaign, costs may rise. Contact the staff at Web Choice for additional details on SEO prices and suggestions for using search engine optimisation to accomplish your objectives.
Increases in visibility, website traffic, and conversion rates will take time, especially since DevOps is a competitive industry and search engine optimisation is an organic digital marketing technique.
Most DevOps businesses will begin to see significant results from their SEO campaign after about 6 months. However, there are ways to decrease this time frame.
Web Choice experts use a combination of short, medium, and long-term tactics. This approach helps us deliver a better ROI (return on investment) faster. It also allows us to sustain growth so your DevOps company can keep building trust, increasing visibility and traffic, and boosting conversions over an extended period.
