Search engines are the way most people start research and find relevant content. So, needless to say, it has become more critical than ever before to use SEO to benefit your business.
Your company's chances of being seen by potential clients drop if you can't rank well on search engines like Google. Experts suggest that the first page of Google captures between 71% and 92% of traffic clicks. The second page sees just 6% of click-throughs in comparison.
It's easy to see how businesses, including tech companies, lose out on traffic, leads, and sales if they don't effectively implement an SEO strategy.
A fantastic product, a USP (unique selling point) that separates you from the competition, and a great market potential aren't enough in today's climate. It's no good having all of these if you are overlooked.
SEO helps potential customers find your brand by bringing a continuous flow of traffic to your site. It allows you to continue developing and growing your business.
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"I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."
"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."
"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."
"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."
"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."
"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."
"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."
"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
SEO, or search engine optimisation, helps ensure your website is found and indexed by search engines. Technical SEO and on and off-page SEO are all vital. A successful SEO strategy also includes publishing on-trend and high-quality content so that search engine bots can crawl your pages, index them and show them in the SERP (search engine results page) for relevant queries.
B2B SEO is particularly important as it creates strong organic growth by increasing visibility through one of the most critical channels for acquiring customers.
The best B2B SEO strategies aim to increase rankings and traffic organically so that people see your pages when they are searching for related terms, services, and products. The idea behind B2C SEO is similar, with the core difference being the market audience. However, people looking to buy a product or service for their business have different purchasing habits than consumers buying for themselves.
Typically, B2B SEO must pay closer attention to buyers at different sales funnel stages. The research and consideration required for a business purchase are usually more complex, so a B2B company must know their audience remarkably well. This knowledge helps businesses remain visible from the first interaction to the final sales phase.
While this may sound intimidating and certainly can involve a lot of work, it also means B2B companies have more opportunities to earn organic traffic.
Read MoreB2B SEO for tech companies is one of the most competitive. While there are many chances to grow a tech business and appear on the top SERP, other tech companies are also more SEO-savvy.
You must develop and stay up-to-date with an in-depth tech B2B SEO strategy to outrank the competition and remain visible to your potential clients.
Out of all marketing strategies, SEO is known for developing the most leads. Unfortunately, if your SEO strategy and content aren't up to par, few of these leads will convert to sales.
Given the competitiveness of B2B SEO for tech companies, many businesses hire outside help. Whether your company doesn't have an in-house SEO expert or the time to redirect team members to manage a complex SEO strategy, hiring experts can take off the stress.
SEO specialists like Web Choice can ensure you get the desired results without sacrificing time or resources spent on your most important projects.
Read MoreMany layers are required to build an outstanding B2B SEO tech strategy. From publishing up-to-date and informative content to guaranteeing fast page load times, each step is essential for a well-rounded approach that keeps people visiting and staying on your website.
We'll look at some of the most noteworthy parts of a good tech B2B SEO strategy below, so stay tuned.
While tech companies tend to be more knowledgeable about SEO than the average business, that doesn't mean they never make mistakes.
Some of the most frequent SEO mistakes we see with B2B tech companies are:
Let's look at why these oversights matter and, more importantly, how to fix them.
Lower-volume keywords can seem insignificant. As a result, many people don't bother with them because they think the results aren't worth the investment.
However, this attitude ignores two crucial factors. Firstly, while one low-volume keyword isn't worth much, the impact is worthwhile if you target several similar keywords. Secondly, it takes time to rank for high-volume keywords, and one of the most effective ways to improve your chances is to show Google you are a trusted and reliable source for the smaller ones.
The obvious fix is to start targeting lower volume and less competitive keywords. However, at Web Choice, we recommend targeting similar low-volume keywords together and analysing search intent to decide which keywords are the best fit for your tech company.
Sometimes those in the tech field can get a little ahead of themselves using industry jargon. However, it's worth remembering that not all of your B2B clients will have the same understanding or interest, and too much tech language may put off visitors and drive them away from your site.
We suggest explaining things in layman's terms and including quick definitions or explanations to make your content more accessible.
Even the best content will fall short if it's not part of a plan. While you might have one or two pieces that do well, you're unlikely to be a well-ranked resource that people trust.
A content plan will help keep you on track with publishing and refreshing content and ensure you don't repeat or miss keyword opportunities. In particular, we suggest developing and documenting your content strategy to keep accountability.
Often, the stress of SEO is put on inbound and outbound links. While these are essential, internal links also play a critical part in your SEO ecosystem. Namely, internal links are used to redirect leads to more helpful content, which keeps them on your website and helps convert attention into interest and action.
A well-thought-out content strategy, as recommended by Web Choice, can make interlinking between your pages more accessible.
Not every tech company has the time or resources to manage SEO in-house. In fact, some businesses find that building an in-house SEO team is more expensive and less effective than outsourcing. For others, while they may technically be able to craft an SEO strategy, their team simply has too many other essential responsibilities to take on this extra task.
Hiring outside help can be a great way to relieve pressure on your team. It leaves you with the time needed to complete your most critical tasks for running and growing your business. In addition, B2B SEO specialists will provide a comprehensive SEO strategy while guiding you away from potential errors which could negatively affect your traffic or lead conversions.
The multi-faceted team at Web Choice can help you turn your goals into a reality. Our carefully developed and customisable SEO strategies increase traffic and, more notably, bring you more qualified leads that convert into sales.
Tech companies typically choose a high-velocity SEO plan, which starts from £4,000 ($5,000) per month. Of course, this cost may vary depending on your particular needs. Contact us to discuss more and get a free quote for B2B SEO for your tech company.
It usually takes around 3 months to see results for a B2B SEO tech company campaign. Lower volume, high buying intent, long-tail keywords can ensure you start seeing traffic and conversion wins much faster. More competitive search terms can take 6 months + to rank.
Web Choice specialises in building B2B SEO strategies that target short, medium, and long-term goals so you can experience continuous growth.
No. Paid search ads (Google AdWords are quicker) and possibly LinkedIn ads. But, you’ll be constantly paying for every click to your website. Many prospects now place more trust in organic search results through SEO.
SEO provides a long-term, sustainable flow of traffic to your site (when done right). And can help lower your ad spend over time.
You’ll need to operate in a sector/category that has demand we can capture e.g. people searching for your offering on Google. Not sure? Contact us and we can advise.
A website that engages, builds trust with, qualifies and converts ideal clients into inbound leads/demos (if you need help here check: B2B Saas Web Design).
And a willingness to work with us to build a SEO campaign to attract high intent buyers and build trust with prospects in the learning and comparison stages.
