While B2B and B2C web development share many similarities, they are not exactly alike. Your websites and web apps should be built specifically to cater to your target audience and make the most of your opportunities. The importance of websites wasn't always what it is today. Once upon a time, websites only acted as a small part of a business's presence and operations. But today, that is no longer the case. Today, websites are critical as buyers, search engines, internet consumerism, and interactivity have all changed.
Buyers once relied on business salespeople and adverts for finding relevant products and services, but now control of the process from the point of attraction is in the hands of the buyer.Thus websites are a core part of the initial buyer journey, often found during research, and usually account for the buyer's first impression and interaction with the company.
Web development should simultaneously meet both buyer and seller's needs. A website or app doesn't have to cater to one while sacrificing the wants of the other. Your website could help users find what they want while increasing your sales.
In 2022, anyone looking to improve their lead generation, conversions, and sales rates must first enhance their web development.
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Web development refers to the process of building, testing, and tweaking websites and sometimes web apps. Websites and apps must be built with the users in mind, and in the case of B2B web development, this means building for other businesses. While professionalism is necessary when marketing to other businesses, you must not forget that a company is ultimately made up of people. Therefore, you mustn't make your page too boring or unapproachable.It doesn't hurt to appeal to this human side of businesses when you are trying to attract and convert leads.
DISCUSS A B2B WEBSITE PROJECT
Usually gets the most traffic and is often a landing page for paid ads or SEO
Visitors should quickly see:
Back up your claims with social proof e.g.
Why send your sales team poor-fit leads?
A great pricing page shows your are transparent, qualifies in good fit clients
You can reinforce your rates with client reviews/testimonials etc.
These share how your offering and features solve problems and help people.
We recommend having a page for each key core offer and geography you service. This will benefit organic SEO rankings.
This isn't a time to brag about your awards or accolades (you can do that on case studies/in your footer/elsewhere).
Why not share your company founder's story.
Along with the key problems that your solution fixes.
Then direct visitors to contact you, case studies or useful resources.
Here's a few best practises:
The 'Thank You' page is often forgotten about. Here's a few ideas after someone fills in a contact form or books time on your calendar:
Some of the most commonly used and required aspects of B2B web development include creating an online space that allows businesses to do everything they might need.
This may include:This is, of course, not a definitive list of aspects to include in your B2B website, but it does cover the most critical. Today it is far more commonly expected that a website can aid a buyer in their journey, from start to finish. However, if you make things too complicated or leave out essential parts, you may find that buyers either never find your website or do not stay on it.
Businesses not planning for web development in 2022 are in a precarious situation where buyers may not find or have access to more information about their business.
For B2B businesses, some of the most significant reasons B2B web development matters are attracting and converting leads, reducing the visitor bounce rate, and standing out from the competition.
We have already noted that a business's website is the first thing they see for many buyers. So the design and functionality of your website will be responsible for creating the first impression.
The user experience is essential if your company want to convert website visitors into sales. Web development can again help with this. Ideally, your fast-loading page, excellent page layout, and intuitive navigation designs will keep users on your page, and from there, you have the opportunity to increase your sales.
If and how long a user stays on your website depends almost entirely on your web development processes. People spend less time on and are more likely to leave a website that doesn't quickly meet their needs. And once they have left your website, where will they go? They will likely end up on one of your competitor's sites.
B2B web development factors that can massively transform your bounce rate include site navigation and page layout. When users can't find the answers, services, or products they want, they leave and look elsewhere.
You will also need to consider load times during web development. A slow-loading website could lose you a lot of revenue, given that around 53% of internet users abandon a page if it takes more than 3 seconds to load. So that little time could lose you a lot of money.
The age of the internet is also the age of choice. Internet users, whether consumers or businesses, have a world of options and can access this range more efficiently than ever before. Your website must stand out as something better, faster, and more helpful if you want your potential clients to choose you over the competition.
You can use web development to improve their rankings and drive more traffic to your business's website. The more people see your website, the better your chances of increasing sales.
Web development can encompass many things, but here are some of the most critical that will help attract, keep, and convert users on your page.
Have you ever been on a website that makes it almost impossible to find what you are looking for? If you have, you probably didn't stay on the site and almost certainly didn't make any purchases.
Within the foundation of any website, a well-thought-out layout is critical. But before you can decide how to structure your arrangement, you must first determine what pages you will have. Depending on your business and your customers' needs, this can vary from website to website. Most websites have:
You want to have web pages to suit your customers' core needs. Once you know what pages you want, you can plan how to arrange them and how they will look.
After deciding on the design of your website layout, it's time to consider how you can make navigating as easy as possible. Users should be able to locate and visit the various pages on your website and find the information they need without difficulty.
The more seamless and efficient your website navigation design, the better the user experience. And the better the user experience, the more likely people will stay on, return to, and purchase from your business website.
Website appearances can completely alter the impression someone has of your site. Therefore, spending time during web development is worthwhile to see if each of your website's pages is visually appealing and matches your brand.
You will want to consider the design themes and colours especially. These should be in line with your brand's image and should catch the eye of your visitors. A compelling visual website design can even improve brand recognition. In fact, colour alone can help improve brand recognition by up to 80%.
Visual aids like videos, photos, graphics, and infographics can also increase the attraction of your website. They are vital for breaking up long pieces of text and can make processing information much easier for your website users.
Visuals like photos and videos have also been shown to improve conversion rates and encourage visitors to make a purchase. For example, a video on your landing page could increase customer conversion by up to 80%.
Approximately 50% of Google searches are now completed via Google. The rate of mobile users on B2B websites is generally lower than those on B2C sites, but this is changing. More and more people, including those visiting B2B websites, are now searching and viewing via their mobiles.
To compete and continue standing out from the competition, you must optimise your website for mobiles and other devices. First impressions matter whether someone is coming to you from a desktop, laptop, phone, or tablet.
You can make sure every user has the most positive experience of your website by optimising for mobile and implementing responsive web design.
Responsive designs ensure that your website looks and works perfectly, no matter what device and what device size someone visits your page using. You can significantly improve user experiences and increase the chances of getting yourself a repeat customer if you utilise responsive web design and optimise for mobile.
Once your website is live, you will want to find ways to keep new visitors coming to your website. Digital marketing can help with this.
Some of the most popular digital marketing strategies include:
While not a definitive list, these marketing methods are a great place to start. It is also worth noting that some can take longer than others to see results. SEO can typically take 3 to 6 months before you start seeing a difference, so it is best to use various digital marketing strategies to ensure that you're getting visitors now and in the future.
SEO, or search engine optimisation, has been around for many years. However, many businesses still do not make the most of their potential despite this.
The digital marketing strategy aims to improve your rankings and ability to appear on search engine result pages (SERPs). Effective SEO can help you rank higher so your website gets more visibility, traffic, and, ultimately, more sales.
SEO experts estimate that the first page of a search engine like Google gets 71% of clicks. Therefore, the lower your website ranks, the fewer people will see your page and the fewer visitors you will have.
Web development can significantly impact SEO, and there are some things your developers should do to ensure your site ranks well and gets traffic.
Keyword research can tell you what people are searching for and when. Once you know these words, you can insert them into your website to improve your rankings on the search engine result pages and maximise the number of people who find your site.
It's not just users that want faster load times. Google also values page load speeds. This is because faster loading means more people stay on your website for longer. So by improving your load times, you can improve your rankings by ensuring your website loads as quickly as possible.
Google tracks user interactions and uses these to judge whether or not your website is providing a positive user experience. For example, if your website receives visitors that stay longer and return often, Google will consider this a positive user experience. According to Google, the better your user experience score, the higher your website will rank.
B2B web development can be challenging. There are plenty of things to consider, many that can transform how users interact with your website. To make the most of your website and to grow your sales, thoughtful web development is a must.
DISCUSS A B2B WEBSITE PROJECTOur B2B sites with a custom design tend to start at £7k and go upwards depending on the amount of bespoke pages needed, key features required, integrations and more. Book a free consultation to discuss your project with a specialist.
In our opinion a B2B website for lead generation should:
We typically provide a 1 month timeline for B2B information / lead generation sites to develop and code up after the designs are approved. If your website has 100s of pages and custom features then this will increase design and development time.
Our preference is a custom design as most of our B2B clients want their design to stand out in the market, attract and convert ideal clients. Generic templates aren't always the best fit here. However, we do offer template builds if budget is an issue.
We tend to use open source code so you aren't locked to our company. Often platforms like WordPress, Drupal and Webflow. Giving you the easy ability to make updates.
Yes, we provide your website with a CMS (admin side) - so your team can securely login and make updates.
Yes - we provide SEO and paid search and can guide on the channels that make sense to attract and convert ideal clients with your site.
