Transportation and logistics companies play a critical role in the global economy. Responsible for moving goods and products from one location to another, these companies face various challenges.
One of the difficulties faced is effectively marketing services to potential customers. In today's digital age, having a strong online presence is crucial for businesses to succeed, and transportation and logistics companies are no exception.
Websites are the heart of most online operations. They are also the spaces in which the majority of first interactions between customers and companies occur since an estimated 97% of consumers use the internet to find businesses and services. Without a user-friendly and visible website, you will lose out on potential clients to competitors.
Search engine optimisation (SEO) can help transportation and logistics companies improve online visibility and attract more customers. By optimising your website and other digital assets for search engines, companies can rank higher in search results, increase their organic traffic, and generate more leads and conversions.
Web Choice specialises in SEO and managing campaigns for logistics and transportation companies. Our team can build you a targeted SEO strategy with real results.
We've compiled a guide to help you understand what SEO is, its benefits, and best practices.
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"I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."
"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."
"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."
"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."
"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."
"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."
"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."
"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
Search engine optimisation, or SEO, is the process of enhancing various parts of a website to increase rankings. Ultimately, the higher a website ranks on SERPs (search engine results pages), the more people will see the site. Increased visibility means more people visiting your website and buying your services.
While it's clear that SEO can provide incredible benefits, the methods of achieving these are more complicated.
Successful SEO requires a variety of strategies. Some of the critical elements of an effective SEO strategy include keyword research, optimising content, attracting high-quality backlinks, and reducing page loading times, among other things.
When it comes to using SEO for transportation and logistics companies, it's critical to understand both SEO best practices and industry trends.
Transportation and logistics SEO is unique, though it also focuses heavily on improving website visibility and traffic, much like traditional SEO. Critically, businesses in these industries often need to target local and international keywords. They must also toe the line between using industry-specific terms and language that's understandable to those who don't know the industry well.
Key benefits of SEO:
Whether you're just starting out or looking to improve your existing SEO efforts, we'll provide the knowledge and tools you need to succeed in the digital world.
Website optimisation will help improve your online presence and visibility. The overall user experience of your site will also decide whether clients stay on your site or leave.
A user-friendly website helps visitors quickly find the information they need. So your site must be easy to navigate, with important information presented clearly and concisely.
A responsive website adjusts to the size of the screen, ensuring that the website looks good on all devices. Incredibly, almost 60% of all web traffic is now believed to come from mobiles, so it's essential for transportation and logistics companies to have a mobile-friendly website. This ensures visitors can access information from anywhere, at any time.
A slow-loading website can frustrate users, who may choose to leave your site. Fast loading speeds provide a better user experience, reducing bounce rates, and because search engines value these aspects, your rankings will improve.
Search engines offer better rankings to websites with high domain ratings, and people view well-ranked sites as more trustworthy. Transportation and logistics companies are no exception to this rule.
One of the ways that search engines measure credibility is through backlinks. These are links from other websites that lead to your own. Trusted backlinks are notoriously challenging to get but can transform your site's rankings. Creating content for third-party websites is one way to increase your backlinks naturally and, consequently, your site traffic.
Tracking and analysing data can be tricky, but they are essential for an effective SEO strategy. Industry and SEO trends can change how people interact with your business. The best way to ensure your SEO tactics work and keep working is to analyse the relevant data. This information allows you to strengthen your strategy and improve areas that aren't showing the desired results.
As you can see, SEO for logistics and transportation businesses is a difficult process.
Fortunately, you don't have to do everything alone. Web Choice's industry professionals will work with you to develop a customised logistics and transportation SEO plan that fits your needs and objectives.
What do you get from a Web Choice SEO plan?
Our competitively priced and structured plans are designed to increase your website's visibility, traffic, and sales. But there's more to our service than this.
Web Choice can provide everything you need for a successful transportation and logistics SEO campaign. So don't hesitate to get in touch to discuss your options.
Typically, Web Choice plans for SEO in the transportation and logistics industry cost around £4,000 ($5,000). This cost covers a high-velocity approach, preferred by the majority of businesses. The intensity and complexity of your selected SEO approach will, of course, influence pricing changes. Please contact us if you want additional details about what SEO strategy will work best for your transportation and logistics company.
Your SEO plan should start producing returns in around six months. However, the time required may change based on your transportation and logistics company, SEO spending, and competitors.
At Web Choice, we understand that 6 months is a long time to wait for results. Therefore, we implement a mixture of short, medium, and long-term SEO strategies to help drive leads to your transport and logistics company faster. Our approach also ensures long-term and consistent growth.
