Web design agencies are creative outlets with vastly different teams, approaches, and core beliefs. If you are considering a new website for your business, it's really important to remember the role that a web design agency plays in the overall success of your new site.
In this article we aim to outline key factors that will help you identify the web design agency that's right for you, and your next project. That is one that aligns with your unique goals and ambitions, and that has the best chance of delivering a successful outcome.
Defining your Objectives & Ambitions
The very first stage of the process is to really drill-down on what you wish to achieve with your website. This will incorporate your branding and how you wish your brand to be portrayed, as well as the technical capabilities of your new site. Once you’ve defined these key criteria you’ll be able to better qualify a web design agency that you are considering teaming up with.
At this stage, it’s also important to make sure your budget aligns with the offerings of each web agency you are attempting to qualify for. To give you an insight into the pricing structure of Web Choice, take a quick look here: Web Choice Design Agency Pricing
Showcases & Case Studies
Any reputable web design agency will showcase previous work on their website and this is where you should head to establish the quality of previous work. You should visit these sites to assess web performance and user experience.
Web Choice's own website portfolio can be viewed as an example here: Web Choice’s Portfolio
Social Proof
Social proof is invaluable when evaluating the suitability of a web design agency. Be sure to look for examples of how an agency has overcome specific difficulties and resolved solutions, as well as evidence of communication style and overall dependability. Web Choice’s own customer success videos can be seen here: Web Choice Testimonials
Specialists in Their Field
If your proposed website has unique features, you should look for examples of other sites created by your chosen Web design agency that could also be classified as left-field bespoke platforms. This will be the evidence you need to reassure you of the adaptability and specialist skillset that your chosen web design agency has to offer.
Web Choice has created many bespoke websites for clients with very specific needs that have required specialist experience. You can take a look at some of them here: Website Case Studies
Proven SEO & Digital Marketing Expertise
You need your new website to rank well on the major search engines and for that you'll need a web design agency that offers specialist SEO services. Your chosen web design agency should be able to demonstrate examples where they've helped businesses increase traffic to their site.
You can take a look at some of them here: SEO Case Studies
Web Choice are SEO specialists with a wide range of affordable SEO packages that deliver real results. Check them out here: Web Choice SEO packages
Pricing Structure
With your budget clearly established for the web build itself, consider future expenditures on SEO, marketing, maintenance and updates. Some web design agencies out there aren’t very forthcoming about specific costs you’ll be charged in the future.
Web Choice are very transparent and clear with their pricing and you’ll always be informed of specific costs relating to web design services: Web Design Pricing and SEO services: SEO Services Pricing
Post-Launch Help & Support
It is really crucial to remember that a website is like an organic entity in that it will continue to evolve, adapt, and change over time, adjusting to market conditions, required functionality, and business goals. You need a web design agency that will be able to support you as you go forward, offering comprehensive post-launch support. You may also require tuition to help you manage the CMS of your website, as well as future updates and maintenance.
Web Choice is acutely aware that their relationship with a client is ongoing and that support will continue well beyond the date that your site ‘goes live’.
Web Design Agency FAQs
How can you be sure that a web design agency is the right fit for you?
Have a look at their previous body of work. Look for examples of projects that are similar to what you aim to achieve with your own site. Assess how well a brand has been represented and visit the site in question to make sure that it offers a good user experience. Web Choice's portfolio page here: highlights a wide range of websites which demonstrates their ability to deliver highly creative solutions.
How can you best assess reliability and client satisfaction of your chosen web design agency?
Visit their site to check client testimonials and reviews. From these insights you can glean a great deal of information about suitability, customer service, and project outcomes.
Web Choice offers plenty of social proof on their site:
How can I tell if a web design agency has the right experience for my web project?
Always look for previous evidence from design agencies that they can handle your project. If they don’t have an applicable example on their testimonials/case study page, ask them directly for an example of a similar project they’ve worked on, and what the eventual outcome was.
Is the web design agency you’re considering working with proficient with SEO and digital marketing?
If your preferred web design agency are specialists with SEO and digital marketing then you’ll find plenty of examples demonstrating this. Look for evidence of tangible results achieved for clients, which should be highlighted on a results page, such as: SEO Case study page.
How can you assess communication style and project management proficiency?
Reputable web design agencies will demonstrate clear communication right from the off. You can ask for detailed specifics regarding the development of your individual project. Enquire as to how often you are likely to receive updates so you are never left in the dark wondering as to what is happening with progress on your new site.
