CASE STUDIES - Web Design

Resource Group Website
Development by Web Choice

Client Overview

The Resource Group are a dynamic and forward-thinking company, specialising in connecting talent through the latest technology and modern branding. Their goal is to help businesses grow by offering innovative recruitment services with a unique technology-driven approach. They provide transparent pricing, helping their clients scale cost-effectively. Their target audience includes startups and growing businesses across various sectors such as HR, finance, marketing, IT, manufacturing, engineering and legal.

Clients Requirements

The Resource Group approached Web Choice for a website redesign with the following key goals:

  • Build Trust: The new design needed to inspire confidence and educate visitors about their services.
  • Book Appointments: Encourage prospects to schedule demo appointments to learn about their bespoke technology.
  • Showcase Services: Present their innovative approach to recruitment and talent management.
  • Engagement: Incorporate more dynamic visuals and content without sacrificing the website’s performance or SEO.

Design Approach:

  • Home Page Visuals : We designed a visually compelling homepage with bold imagery and distinct colours to highlight the three core areas of their services: Talent, Technology, and Brand. The design was optimised for seamless performance across devices, with a focus on user engagement.
  • Call to Actions: We placed clear, visible call-to-action buttons such as “Book a Demo,” “Let’s Chat,” and “View Our Services” to guide users toward conversion points.
  • Content and Layout: The content was structured to reflect The Resource Group’s mission of transparent service and innovative solutions. We integrated dynamic visuals to enhance the user experience while ensuring the site's speed and responsiveness remained intact.
  • Unique Selling Points: The website effectively communicated ‘The Resource Group’s’ unique approach, showing how they use bespoke technology to help businesses recruit and grow effectively.
  • Responsive Design: The design is fully responsive, ensuring an optimal viewing experience across all devices – desktop, tablet, and mobile.

Outcome

The redesigned website reflects ‘The Resource Group’s’ bold and ambitious character while maintaining a professional yet non-corporate feel.

The dynamic content, improved banners, and intuitive navigation have significantly enhanced the user experience. The strategic placement of call-to-action buttons will lead to an increase in demo bookings, fulfilling the client’s key objectives.

Visit the redesigned website here: https://www.the-resource-group.co.uk/

WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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