CASE STUDIES - Web Design

RWM Law
Website Development

RWM Law is a highly specialised law consulting firm primarily focused on family law. RWM’s objective was to create a new web platform that would serve as an information hub for their existing client base and additionally tempt new clients with the offer of free consultations. Web Choice would need to clearly articulate the experience and expertise of RWM Law with the help of carefully chosen imagery and client testimonials and referrals.

The primary objectives Web Choice identified for the project were:

  • To provide detailed information regarding family law services to existing clients, and reach out and connect with new clients with an attractive offering.
  • Promote the value of free consultations in an attempt to reach new clients.
  • Represent the business as a professional, trustworthy source of family law information and associated services.
  • Develop a clear online identity for RWM Law that accurately projects the core values of the business and incorporates suitable imagery that best represents the business.

Key Features Implemented

  • Remaining true to the brand: Web Choice sought to fully understand RWM Law's beliefs and their goals for the new platform. After extensive consultation, a brand guide was established to serve as a bible for the duration of the project.
  • Theme: Measured consideration was taken to develop a livery of dark navy and white with mustard detailing to accurately reflect the brand.
  • Content: Extensive, informative content created relating to family law and paired with client testimonials to build trust and credibility in the brand.
  • User-Centric Design: A web layout was mapped out that ensured intuitive navigation, allowing users to quickly find information that was relevant to them.
  • Consultation: Well-placed call to actions were distributed throughout the site in key positions, encouraging users to connect with an associate for a free consultation
  • Testimonials: A prominent testimonial section was built to highlight social proof for prospective clients
  • Responsive Design: The website was carefully created in such a way that it offered a consistent user experience on any platform, including mobile.

Technical Specifications

  • CMS: Drupal was chosen for its high degree of flexibility, allowing for a tailored content management system that could be easily scaled.
  • Frontend: Developed with HTML, CSS, and JavaScript, the completed design is simple to navigate and easy to engage with.
  • Database: MySQL was selected to deal with security and data flow.

Outcome

The launch of rwmlaw.co.uk proves once again that Web Choice has what it takes to fully realise the goals and ambitions of its clients. RWM Law is delighted with how accurately their brand has been represented, and the site has been receiving positive feedback from clients from the moment it went live. Since launch, RWM’s new site has delivered increased user-engagement and customer retention.


Conclusion

RWM Law’s new platform shows how dedicated Web Choice is to fulfilling the needs of their clients. ‘Good enough’ simply isn’t good enough, Web Choice will go out of their way to deliver industry-leading platforms that elevate brands and offer a better experience for their visitors. Image can be everything in digital marketing, and Web Choice has what it takes to represent a business in the best possible light.

WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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