CASE STUDIES - Web Design

Convert a Shopify website to WooCommerce
plus full SEO and Data migration

Convert a Shopify website to WooCommerce plus full SEO and Data migration 

Website - https://www.coldprints.co.uk/

Project Summary:

We received an urgent request from a Bristol client whom found us via Google - his Shopify website was scheduled to be shut down in two days. The client needed their entire website, including products, customer data, SEO Data, and order history, migrated to a new WooCommerce platform within a week to minimise disruption to their business operations and ensure SEO continuity.

Client’s Request:
“I currently have a Shopify website which I need mirrored to a different host.”

Key Challenges:

  1. Urgency: The Shopify site would be unavailable in 48 hours, which required rapid action to avoid any downtime & disruption.
  2. SEO Preservation: Maintaining the SEO structure and ensuring URL integrity was crucial to avoid a drop in organic traffic.
  3. Minimal Business Disruption: The client wanted to continue selling without any interruptions and retain their existing customer base and order history.

Our Solution:

As a collaborative effort between our business analyst and full stack developer teams, we devised a step-by-step plan to migrate the client’s Shopify site to WooCommerce.

Proposed Strategy:

  1. Data Export & Backup from Shopify:
    • Products, Customers, and Orders: We exported all data as CSV files to ensure all necessary information was safely backed up.
    • Images and Files: We used specialised tools to extract all image files and media assets.
  2. Setting Up the New WooCommerce Environment:
    • Created a staging environment on our hosting server to set up WordPress and WooCommerce. 
    • Installed the WooCommerce plugins to match Shopify functionalities.
  3. Automated Migration Using Tools:
    • Implemented migration tools such as Cart2Cart and LitExtension to automate the transfer of products, categories, customer data, and order history.
    • Rechecked and manually adjusted product variations and attributes to match WooCommerce standards.
  4. Recreation of Pages & Content:
    • Transferred and restructured static pages such as About, Contact, and Blog posts.
    • Used a page builder to design the pages in a manner similar to the original Shopify site.
  5. Theme and Design Customisation:
    • Recreated the original Shopify theme to match the WooCommerce design.
    • Customised the theme using Elementor to ensure the look and feel remained consistent.
  6. Configuring Payment & Shipping Methods:
    • Set up payment gateways: PayPal, Stripe and Apple Pay.
    • Reconfigured shipping methods to mirror the options available on Shopify.
  7. SEO & URL Structure:
    • Maintained the same URL structure using Permalink Manager and set up 301 redirects for any unmatched URLs.
    • Installed Yoast SEO to ensure the new site’s SEO was in line with Shopify’s.
  8. Testing & Launch:
    • Conducted thorough testing of the website to verify the data integrity, ensure smooth payment processing, and confirm mobile responsiveness.
    • Successfully launched the WooCommerce site with no loss in functionality or SEO rankings.

Results & Impact:

Within a week, the client’s Shopify website was successfully mirrored onto a WooCommerce platform with minimal disruption to their business. 

The SEO continuity was preserved, ensuring no loss in traffic or sales. The client could continue business operations with minimal disruptions, and the transition was smooth and efficient, aligning perfectly with their tight timeline.

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WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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