Plexar Interiors
Rebrand & Website Development
Plexar Interiors, a respected interior décor and printing services provider, approached Web Choice for a complete rebrand. Plexar was looking to expand its product range and services on a new platform capable of advanced features that could deliver a highly unique shopping experience, tailored to the individual.
Rebrand Plexar Interior Décor / Plexar and create a sophisticated platform that has the facility for customers to intuitively select, customise, and purchase high quality interior décor. Target product categories include wall prints, wallpaper, flooring, curtains, blinds, table skins, window graphics, splashbacks, and kitchen cupboards.
Key Features Implemented
- Deeply Customisable: Customers have the ability to select products and then customise them by inputting user measurements and then choosing images from a library. Added capability of uploading images and selecting product variations.
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Interactive User Interface: The website features hover-over hints and tips, plus the ability to crop images and check their suitability to ensure the quality of the final product is indicative of the brand.
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Real-time Visualisation: A highlight feature grants customers the ability to visualise how specific product variations will look in situ (e.g., how a wall print will look when actually mounted up on a wall).
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Industry-leading Image Selection: Integration with external mage banks offers users a virtually limitless selection of high-quality images to choose from.
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Streamlined Ordering: The website supports multiple pathways to customise products and make a purchase; including product grids, image libraries and category paths.
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Save Feature: Customers can save their unique designs and images so that they have the option to revisit and modify them at a later date.
Technical Specifications
- Frontend: Developed using a custom combination of HTML, CSS, and jQuery. The finished product is visually appealing to the target audience, and is intuitive and easy to use.
- Programming Language: PHP was utilised for backend development of the site, due to its robustness and advanced capabilities for customisation.
- Framework: WordPress was chosen for its flexibility and straightforward content management system. Frequent updates and product additions can be implemented by the client.
- Database: M MySQL was chosen to manage the huge quantities of data related to products, user customisations, and the ordering system.
Outcome
The launch of the Plexar Interior Décor/Plexar Printing website met and exceeded expectations. With its new platform in place, Plexar was able to offer a significantly enhanced user experience for its customers, adding real value and cementing its place within the industry. The website has been very well received for its ease of use, extensive customisation options, and seamless integration of printing services. The new visualisation capabilities have revolutionised the process of shopping online for interior décor.
Conclusion
The transformation of Plexar Interiors into Plexar Interior Décor/Plexar Printing, really demonstrates how traditional businesses can embrace innovative IT solutions to bring themselves bang-up-to-date. Web Choice was able to deliver a complete, unique platform that provided a highly personalised and entertaining shopping experience. Plexar’s offering is now unrivalled.