CASE STUDIES - Web Design

‘REBEL’
Brand Revamp & Website Development

REBEL charged Web Choice with the task of overhauling its identity and repositioning its brand with a comprehensive upgrade to its website. The new site, BecomeRebel.com has a very contemporary design with a high degree of interactivity and content that reflects its defiant nature. Delivering a premium user experience was of paramount importance, defining the ultimate success or failure of the project.

The REBEL website was to be evolved into a dynamic, engaging platform that authentically represented the brand. A brand identity workshop would be required to develop ideas surrounding visual storytelling and interactivity, before creating custom graphics and illustrations that support the newly refined identity. It was essential that the finished site be responsive and easy to use on all devices.

Key Features Implemented

  • Brand Identity: A collaborative workshop with the REBEL team was conducted to firmly establish the brand's values, goals, and vision going forward.
  • Visual Storytelling: Using visuals as narratives, the new site featured provocative imagery and captivating use of colour to connect with potential customers on an emotional level.
  • Interactivity: The website incorporates high quality animations, transitions, and other interactive elements, that playfully invite customers to engage with the content.
  • Responsiveness: The new site offers a flawless experience on any device, ensuring that REBEL's message is effectively communicated to as wide an audience as possible.
  • Content: New content was created to reflect the change in brand identity. User-generated content was also integrated to help communicate the value of a unique identity.
  • Visuals: Unique graphics, illustrations, and icons were designed and built to further reinforce the new branding.

Technical Specifications

  • Frontend: Developed with HTML, CSS, and jQuery. The frontend is both aesthetically attractive and highly interactive.
  • Programming Language: PHP was used for the backend development, due to the fact that it’s highly stable and supports advanced features.
  • Framework: WordPress was the platform of choice for the framework because WordPress is easy to scale and can handle bespoke content management solutions
  • Database: MySQL was used to manage all web data. This included user interactions and content updates.

Outcome

The revamped BecomeRebel.com site is a triumph. With a highly interactive and engaging design, it accurately captures the essence of what the brand stands for. Customer feedback reports high value content, an easy-to-use platform, and a consistently stable experience on all devices. The completed site ensures REBEL continues to have a unique online presence, attracting a wider customer base.


Conclusion

Web Choice worked extremely closely with REBEL, taking the time to fully understand their goals and ambitions. This high level of collaboration helped ensure that REBEL's new brand identity remained true to its roots, and also had the ability to engage with new audiences. This project highlights how Web Choice’s approach to devising fully bespoke strategies for each and every client truly pays dividends.

WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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