Blogs and articles

Top 5 Reasons Why Your Business Should Invest In SEO

September 22, 2016
Felix Michael
Top 5 Reasons Why Your Business Should Invest In SEO

Long gone are they days of looking in the phone directory for a product or service you require. Nowadays if you need to find something quick and easily you simply head onto Google on your mobile device or computer and at the click of a button you have more choice than you could have ever imagined.

So, is it good enough just having your website on Google and hoping that you will get business from that alone? The short and not so sweet answer to this is no.

5 Ultimate Tips To Retain Your eCommerce Customers

September 14, 2016
Felix Michael
5 Ultimate Tips To Retain Your eCommerce Customers

First of all, what exactly is retention marketing? Retention marketing is when you focus on creating value from existing customers rather than only looking to gain new customers. It is important to understand that not every tactic will work for every businesses, however, I will talk about the top systems that you can put in place and when they should be put into play.

Unfortunately, there is not one specific tool that works well for every store. The best plan depends on the stage your business is at financially and your current acquisition to retention rates.

8 signs your website redesign will end in tears

September 09, 2016
Felix Michael
8 signs your website redesign will end in tears

The time has come, your website has finally kicked the bucket and you and your marketing team cannot wait to get stuck into collaborating with a Web Development Company for the new and exciting website build for your business.

The initial steps towards making it happen begin....as you and your team begin to create a plan and attempt to make all of your new website features and ideas into a reality.

Top 5 reasons your eCommerce customers are abandoning orders

September 02, 2016
Felix Michael
Top 5 reasons your eCommerce customers are abandoning orders

No matter which Web Development Company you have assigned to build your eCommerce website, statistics prove that well over half of all shopping carts are abandoned by consumers...

According to Baymard the average documented online shopping cart abandonment rate is a whopping 68.63%

Why is building a website so damn expensive?

August 26, 2016
Felix Michael
Why is building a website so damn expensive?

This is a question we regularly get asked when putting together proposals and quotations for start-ups as well as established companies.

Even though we have years of experience as an Award Winning Web Development Company, working with some awesome brands....ninety percent of the time the cost is the all important deciding factor (rather than our process and offering).

What is Conversion Rate Optimisation and does my business need it?

August 02, 2016
Felix Michael
What is Conversion Rate Optimisation and does my business need it?

Conversion Rate Optimisation is taking the web by storm and it is now very crucial for many businesses to ensure sales targets are consistently achieved!

Let me start off with a little introduction into what Conversion Rate Optimisation (CRO) actually is,

When we refer to conversions, we are talking about a person on your website taking a specific action that you would like them to take.

UX Design or UI Design...Or both?

June 08, 2016
Felix Michael
UX Design or UI Design...Or both?

This is a subject that can often be confusing when Digital Consultants are speaking with clients...well, it certainly was for myself when I first heard the terms UX and UI Design.

You'll often see on Linkedin as well as on many other sites and articles designers talking about great UX and beautiful UI, as well as recruiters posting things such as, 'Looking for awesome UX'er for brilliant Digital Agency'...but what the hec' do these terms actually mean?

What are the best practises that an eCommerce website needs in order to convert?

April 07, 2016
Felix Michael
What are the best practises that an eCommerce website needs in order to convert?

There are many ways to ensure that conversions are maximised on your eCommerce website. Here are a few of our key pointers to ensure that your Online Store is a success! 1/ Have a Beautiful Design that Engages Your Audience This may seem like a simple point but it is crucial that your website looks World Class to attract and encourage customers to browse and purchase from your website. Make sure to only use crisp and high quality photos for products to showcase items to your customers in the best possible way!

Web Choice UK Win Gold At Horizon Interactive Awards

April 05, 2016
Felix Michael
Web Choice UK Win Gold At Horizon Interactive Awards

It is with great pleasure that we can announce Web Choice UK have been awarded with the Horizon Interactive Gold Award within the Social Media Category for the project: Mum Amie

10 Reasons Why Your Business Needs a Mobile Friendly Website

January 14, 2016
Felix Michael
10 Reasons Why Your Business Needs a Mobile Friendly Website

Does your business have a website? If the answer to this is yes, the first thing you need to make sure of is that your website is Responsive (Mobile Friendly).

In the past, wherever people could afford, having separate Desktop and Mobile Website was a common practise. The main problem with this is that maintaining two separate sites are expensive and time consuming. Moreover, mobile sites are limited to smart phones and do not function well on tablets and some small screen sizes.

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