Top Tips To Boost eCommerce Sales This Holiday Season
The festive season is coming and this is a crucial time for all businesses running an eCommerce store. The next holiday may be around the corner, but do not despair. There is still time to ensure your website performs to the best of its ability and Santa and the holiday shoppers provide your online store with some serious profits, rather than a sack full of coal!
These strategies can be applied to any holiday, it doesn't have to be just for Christmas! Here are our top 10 tips to give your eCommerce store the edge on the competition.
How To Outrank National Brands On Google
Search Engine Optimisation (SEO) is one of the best ways to get more visitors and business for your company. Not only that but when compared to many other forms of paid and traditional advertisement it can be a lot more cost-effective in the long-run.
Why You Should Outsource Your SEO To An Agency
Unfortunately, when some people hear the word 'outsourcing' they run for the hills! However, in this day and age, it is common practice for businesses to assign other agencies to carry out digital marketing work for them.
SEO (search engine optimisation) is a tricky beast. Many leading brands now outsource and put their trust in Full Service Web Development Agencies to deliver outstanding results through SEO.
Here are the top reasons why you should outsource your SEO:
Top SEO eCommerce Mistakes You Must Avoid
Let me set the scene. You have successfully appointed a Web Development Company to design and develop your new eCommerce store, it looks great, works well and is all up and running.
Great news....however, in order to start gaining visitors and more importantly, sales, you will need to look at SEO (Search Engine Optimization). This, in short, is getting your website organically listed on page one of Google for the keywords your target customer will be searching for your type of business/products/services under.
Why Your Business Needs Pay Per Click
Are you looking for a quick way to start driving prospective customers to your website and boost sales? Then Pay Per Click (PPC) is for you.
Let's start with a quick dictionary definition of Pay Per Click:
"(on the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement."
Unlike Organic SEO, PPC provides instant advertisement on Google (or other search engines) to start promoting your products or services and generating new business.
10 Essential Features For B2B eCommerce
If your company provides Business To Business (B2B) solutions, it is crucial that your eCommerce website has exactly the right features that your audience require.
The B2B sales cycle is often fairly complex and lengthy when compared to Business To Consumer (B2C) sales. Therefore, providing a beautiful User Interface (UI) alongside a Solid User Experience (UX) is of paramount importance.
Why Your Business Needs Local SEO
As a business, naturally, you are always on the lookout for new clients to grow and increase profits. Of course, you want to serve each and every client with the highest level of service, ensuring they are happy with your company, but at the same time you will always need new business.
You may already have a a few existing clients and hold a good relationship with those, however, for further growth, you need to broaden your horizons and this is where Local SEO (Search Engine Optimisation) comes into play.
5 Winning Strategies To Harness Social Media For SEO
5 Top Tips To Turn Your Website in to a Conversion Monster
Obtaining and maintaining a high conversion rate for your website is critical when it comes to sales for your business.
There are many ways to increase sales, including: Increasing your Pay Per Click budget, Increasing the level of SEO your business does, producing more content for your website, hitting social media harder organically and with paid ads, etc. All of this costs a considerable amount of time and money.
5 Ways Your Business Can Benefit From A Mobile App
Having your own mobile app can provide some really powerful benefits to your customers. If you're thinking of building a new mobile app it is most likely going to be due to one of the following reasons: